APPLYING FOR MALE DOMINATED JOBS? PLAYING UP YOUR LOOKS COULD HELP

APPLYING FOR MALE DOMINATED JOBS? PLAYING UP YOUR LOOKS COULD HELP





For attractive women who apply for male-dominated jobs, acknowledging their looks and appearances can put brakes on the male bias against them, says a research.Past research shows that physical beauty can be detrimental to women applying for masculine jobs. But a new study is the first to provide a method for curtailing such types of prejudice against attractive women.

 Researchers from a university in the US identified two main types of sexism that cause people to mentally disqualify women from masculine jobs.“While `benevolent sexism' causes men to see women as incapable and in need of protection from job difficulties, `hostile sexism' causes them to see women as violators of gender roles, encroaching on job turf that's rightfully male,“ explains lead study author Stefanie Johnson, assistant professor of management and entrepreneurship.

For the study , 355 participants were divided into three groups. Each group looked at fictitious applications for a construction job opening. “The raters who received the application of the attractive woman, who had acknowledged her appearance, gave higher marks than those who received the application of the attractive woman who hadn't acknowledged either,“ Johnson adds.