It was during a WhatsApp call that Debra Reynolds, a marketing executive in Manhattan, started noticing her softening jawline. “It was all I could see in the mirror,” Reynolds said. It was then that Reynolds, 47, turned to Matthew White, a facial plastic surgeon, to remedy the problem.
The surgery, which Dr. White calls the Golden Angle Lift, creates the tighter, more defined jawline and lower face that to many signals youth. “The day after surgery, when Dr. White removed the bandages, my jawline looked like Angelina freaking Jolie,” said Reynolds of her surgery, which she said cost about $18,000 (Rs 13 lakh).
Credit the rise of videoconferencing and social media for the new focus among women on their jawlines, long a key structural feature for men (as a sign of masculinity) and models (who rely on bone structure to be photogenic).
According to data collected by the American Academy of Facial Plastic and Reconstructive Surgery, in 2017, 55% of facial plastic surgeons noted having seen patients expressing a desire to look better in selfies.
“People are seeing more pictures of themselves and becoming more sensitive to how they look,” said Dr. White, clinical assistant professor of otolaryngology — head and neck surgery — at NYU Langone Medical Center.
Dr. White said that his focus is on supporting the three key ligaments that define a youthful jawline and redraping the connective tissue rather than simply cutting and pulling back the skin.
While in years past, only a face-lift could do what was necessary to really reshape the jawline, doctors and aestheticians now have an arsenal of treatments, both surgical and noninvasive, at their fingertips.
AirSculpt, a procedure invented by Aaron Rollins, a plastic surgeon in Los Angeles, is a more targeted form of liposuction. Unlike liposuction, which removes fat by scraping and suctioning it out, AirSculpt uses a smaller and more precise cannula that works in a superfast corkscrewlike motion to cherry-pick targeted cells. The procedure costs about $5,000 (Rs 3.6 lakh) for the jawline area.
For the surgically disinclined, Jeannel Astarita, an aesthetician andfounder of Just Ageless often recommends Ultherapy, a noninvasive therapy that uses ultrasound delivered through the skin to heat the deep dermis and is said to trigger skin lifting and tightening.
Amid all of the options, Gracia Tapia, a patient of Dr. Rollins, is glad she invested $5,000 (Rs 3.6 lakh) in her jawline procedure. “I always used to ask people to ask me before they posted a picture, and now it doesn’t matter,” she said. “I love how I look.”
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