Saturday, December 10, 2011

Flurry over fur Winter wear fur is flooding high street stores here, but can you really wear it in Mumbai?

Flurry over fur

Winter wear fur is flooding high street stores here, but can you really wear it in Mumbai?



Flashback to the black-and-white Western era when fur was worn by the royalty, the rich and the famous. Think status symbol and fur has always inherently and effortlessly managed to denote that. But it wasn't long before fur was brought down to high street fashion, with average fashionistas flaunting it. There was a hitch though. With PETA (People for the Ethical Treatment of Animals) coming into the picture, fur, mainly derived from animal skin, was declared illegal to be used in any form of clothing. Faux fur clothing began to pour in to the international fashion scene. India however hasn't seen much of the flurry of fur, thanks to the hot and humid climate that makes it quite impossible to wear it. Nonetheless, several fashion brands are now bringing down fur winter wear into their stores right here in Mumbai. The pertinent question however remains: who wears fur here?
Designer Narendra Kumar Ahmed vigorously shakes his head and says, "People who are travelling abroad may occasionally go for fur, but there's not much consumption in the local market here. High street brands may be bringing it here because they are tied in by their international operations." He however admits that fur accessories are sold throughout the year and they also see good customer base in the city. "But fur clothing becomes a problem because we don't really have the concept of a Fall/Winter here in India," says Nari.
Designer Archana Kochhar says, "It's illegal and it may look cheap if you aren't wearing the original. Fake furs have a fake synthetic shine, which makes it look trashy. It doesn't make sense to wear fur in Mumbai, but I guess everybody's wardrobe is getting wider because of travelling," she stresses, admitting layering works better in Mumbai winters.
Young designer Nishka Lulla however feels Mumbaikars can wear fur on lighter fabrics like cottons, mulmul, chiffons, textured nets and georgettes: "You can drape it differently — around shoulders, half shoulder, waist, on bags and so on. The resort season is on here, so you can even wear it with a bikini. I feel fur is quite versatile."

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