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Washing your hands with soap before eating without fail is the magic mantra for keeping infections at bay
The sight of parents queuing up at doctor's clinics with sick children suffering from stomach infections is a heart rending one. Just thinking about the pain these small children undergo makes one shudder and ask a basic question - how can we avoid this happening again? Believe it or not, the answer is equally simple - teaching them good hygiene habits. Washing hands with soap before eating without fail is the magic mantra for keeping infections at bay.
In fact, if parents make the effort to reinforce the message of regular hand washing with soap before eating and after using the toilet, they could save more children's lives than any single vaccine or medical intervention, cutting deaths from diarrhoea by almost half and deaths from acute respiratory infections by one-quarter.
With an aim to increase awareness and facilitate the process, there is a mobilising action for everybody to make on Global Handwashing Day - to wash their hands with soap before they eat and stop the spread of disease-causing-germs in their tracks. The brand has established an ambitious goal to change the hand washing behaviour of 1 billion people by 2015.
The PPPHW is an innovative partnership among the world's foremost experts on hygiene and sanitation from both the public and private sector.
While it is important to explain the consequences of not washing hands with soap, the key to motivating behaviour change is to focus on a simple message (such as hand washing at a single occasion, before eating) and the positive benefits that follow - healthier lives, increased school attendance and reduced visits to the doctor. Global Handwashing Day activities therefore focus on positive messages and images as a way of stimulating sustained behaviour change.
Washing your hands with soap before eating without fail is the magic mantra for keeping infections at bay
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| Healthy food, healthy family |
The sight of parents queuing up at doctor's clinics with sick children suffering from stomach infections is a heart rending one. Just thinking about the pain these small children undergo makes one shudder and ask a basic question - how can we avoid this happening again? Believe it or not, the answer is equally simple - teaching them good hygiene habits. Washing hands with soap before eating without fail is the magic mantra for keeping infections at bay.
In fact, if parents make the effort to reinforce the message of regular hand washing with soap before eating and after using the toilet, they could save more children's lives than any single vaccine or medical intervention, cutting deaths from diarrhoea by almost half and deaths from acute respiratory infections by one-quarter.
With an aim to increase awareness and facilitate the process, there is a mobilising action for everybody to make on Global Handwashing Day - to wash their hands with soap before they eat and stop the spread of disease-causing-germs in their tracks. The brand has established an ambitious goal to change the hand washing behaviour of 1 billion people by 2015.
The PPPHW is an innovative partnership among the world's foremost experts on hygiene and sanitation from both the public and private sector.
While it is important to explain the consequences of not washing hands with soap, the key to motivating behaviour change is to focus on a simple message (such as hand washing at a single occasion, before eating) and the positive benefits that follow - healthier lives, increased school attendance and reduced visits to the doctor. Global Handwashing Day activities therefore focus on positive messages and images as a way of stimulating sustained behaviour change.
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