Maha takes to sundowner, too early
State guzzles a 3rd of India's liquor intake
Maharashtra consumes around 30% of the total alcohol consumed in India and about 60% of wine produced locally.
This is what an industry specific analysis of the Associated Chambers of Commerce and Industry of India (ASSOCHAM) shows.
As per survey, India produces around 12 million litres of liquor a year.
Maharashtra is ranked as one of India's leading states for liquor production and is India's major beer consuming centre.
Besides, the state has around 16 liquor outlets per one lakh population and the per capita liquor consumption is at five cartons per 46 people.
Kerala and Punjab are leading liquor consuming states in India with Kerala alone accounting for 16% (per capita highest consumption in the country) and Punjab accounting for 14% of all the liquor consumption.
Andhra Pradesh, Haryana, Himachal Pradesh, Karnataka, Rajasthan, Tamil Nadu and West Bengal are the leading liquor consuming states in that order, accounting for 40% of all the liquor consumed in India.
As per the survey, India's alcoholic beverage market comprising beer, wine and spirits will reach over Rs1.4 lakh crore mark in 2015 from the current Rs50,700 crore.
Nearly 15% to 20% of the liquor consumed annually is estimated to be counterfeit, causing tax losses to the state governments and brand reputation damage to the manufacturers.
40% of violent crime in US due to liquor
The US Department of Justice Report 2010 on Alcohol and Crime found that alcohol abuse was a factor in 40% of violent crimes committed in the US. About 3 million violent crimes occur each year, in which victims perceive the offender to have been drinking at the time of the offence. Among those victims who provided information about the offender's use of alcohol, about 35% of the victimisations involved an offender who had been drinking.
About two-thirds of the alcohol-involved crimes were characterised as simple assaults.
Two-thirds of victims who suffered violence by an intimate (a current or former spouse, boyfriend, or girlfriend) reported that alcohol had been a factor.
No check, teens raise a toast
One does not need a fake ID when restaurants do not bother to check if a drinker is above 21 years.
You may be keeping strict checks in the house to ensure that your child does not consume alcohol, but restaurants, pubs and bars in the city have poor checks to ensure that all their customers are above the legal age for drinking.
This could be the reason behind excessive drinking habits among teenagers.
DNA visited four restaurants and bars across the city — TGIF in Phoenix Mills, Lower Parel, Jugheads, Rainforest, and Redbox in Andheri West — to see what measures were in place to check underage drinkers.
The DNA correspondent was not asked for any ID proof in all the four restaurants.
Most restaurateurs try to identify underage drinkers by their looks, but looks can be deceptive.
At all the four restaurants, the drinks menu was given along with the food menu.
DNA ordered hard liquour, vodka or rum, in all these places. The waiter barely gave a nod and did not bother to ask for any ID proof.
At Redbox on Link Road in Andheri, when some students ordered drinks, the waiter only asked who one among them were drinking. The students, who looked older than the rest, said that they were drinking. The waiter took their order.
Once the drinks came, all students drank.
"We always travel in big groups, if we want to go drinking. It is easier to order drinks. No one asks for ID cards. Once the drinks arrive at the table, no one pays attention to who is drinking," said a 15-year-old students from the group, on condition of anonymity.
Underage drinkers said if they act confident, they easily fool waiters and are not asked for ID cards. "It is easy to fool the waiters. If one looks a bit older and acts confident, they do not face any problem," said a 16-year-old girl from Khar.
Besides, there is no check on ID cards in most night clubs in the city. Teenagers said there are select night clubs in the city, especially in south Mumbai, that do not restrict entry to teenagers. "A popular night club in south Mumbai is always teeming with 17- to 18-year-olds. The bouncers at the entrance do not stop underage drinkers," said Pratik Gulwade, a SYBMM student from Ghatkopar.
Besides pubs and restaurants, wine shops are the most popular places among underage drinkers to buy liquor from. "Since I look young and am barely five-feet-two inches tall, it is not easy for me to get a drink in bars. But I buy liquor from some wine shops in Juhu. They do not ask for ID cards," said a 16-year-old from Vile Parle.
State guzzles a 3rd of India's liquor intake
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Maharashtra consumes around 30% of the total alcohol consumed in India and about 60% of wine produced locally.
This is what an industry specific analysis of the Associated Chambers of Commerce and Industry of India (ASSOCHAM) shows.
As per survey, India produces around 12 million litres of liquor a year.
Maharashtra is ranked as one of India's leading states for liquor production and is India's major beer consuming centre.
Besides, the state has around 16 liquor outlets per one lakh population and the per capita liquor consumption is at five cartons per 46 people.
Kerala and Punjab are leading liquor consuming states in India with Kerala alone accounting for 16% (per capita highest consumption in the country) and Punjab accounting for 14% of all the liquor consumption.
Andhra Pradesh, Haryana, Himachal Pradesh, Karnataka, Rajasthan, Tamil Nadu and West Bengal are the leading liquor consuming states in that order, accounting for 40% of all the liquor consumed in India.
As per the survey, India's alcoholic beverage market comprising beer, wine and spirits will reach over Rs1.4 lakh crore mark in 2015 from the current Rs50,700 crore.
Nearly 15% to 20% of the liquor consumed annually is estimated to be counterfeit, causing tax losses to the state governments and brand reputation damage to the manufacturers.
40% of violent crime in US due to liquor
The US Department of Justice Report 2010 on Alcohol and Crime found that alcohol abuse was a factor in 40% of violent crimes committed in the US. About 3 million violent crimes occur each year, in which victims perceive the offender to have been drinking at the time of the offence. Among those victims who provided information about the offender's use of alcohol, about 35% of the victimisations involved an offender who had been drinking.
About two-thirds of the alcohol-involved crimes were characterised as simple assaults.
Two-thirds of victims who suffered violence by an intimate (a current or former spouse, boyfriend, or girlfriend) reported that alcohol had been a factor.
No check, teens raise a toast
One does not need a fake ID when restaurants do not bother to check if a drinker is above 21 years.
You may be keeping strict checks in the house to ensure that your child does not consume alcohol, but restaurants, pubs and bars in the city have poor checks to ensure that all their customers are above the legal age for drinking.
This could be the reason behind excessive drinking habits among teenagers.
DNA visited four restaurants and bars across the city — TGIF in Phoenix Mills, Lower Parel, Jugheads, Rainforest, and Redbox in Andheri West — to see what measures were in place to check underage drinkers.
The DNA correspondent was not asked for any ID proof in all the four restaurants.
Most restaurateurs try to identify underage drinkers by their looks, but looks can be deceptive.
At all the four restaurants, the drinks menu was given along with the food menu.
DNA ordered hard liquour, vodka or rum, in all these places. The waiter barely gave a nod and did not bother to ask for any ID proof.
At Redbox on Link Road in Andheri, when some students ordered drinks, the waiter only asked who one among them were drinking. The students, who looked older than the rest, said that they were drinking. The waiter took their order.
Once the drinks came, all students drank.
"We always travel in big groups, if we want to go drinking. It is easier to order drinks. No one asks for ID cards. Once the drinks arrive at the table, no one pays attention to who is drinking," said a 15-year-old students from the group, on condition of anonymity.
Underage drinkers said if they act confident, they easily fool waiters and are not asked for ID cards. "It is easy to fool the waiters. If one looks a bit older and acts confident, they do not face any problem," said a 16-year-old girl from Khar.
Besides, there is no check on ID cards in most night clubs in the city. Teenagers said there are select night clubs in the city, especially in south Mumbai, that do not restrict entry to teenagers. "A popular night club in south Mumbai is always teeming with 17- to 18-year-olds. The bouncers at the entrance do not stop underage drinkers," said Pratik Gulwade, a SYBMM student from Ghatkopar.
Besides pubs and restaurants, wine shops are the most popular places among underage drinkers to buy liquor from. "Since I look young and am barely five-feet-two inches tall, it is not easy for me to get a drink in bars. But I buy liquor from some wine shops in Juhu. They do not ask for ID cards," said a 16-year-old from Vile Parle.
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