An Augmented reality app for marketing and fun

An Augmented reality app for marketing and fun

WOWSOME is a mobile augmented reality app for iOS and Android that aims to transform the user's interaction with his or her surroundings. The app currently does two things, it allows it's users to add stickers to their photographs that can add props or a famous celebrity to their photographs and it also allows brands to create augmented reality advertisements. The former is something that is not especially unique but the latter allows brands to add augmented reality to their print marketing that can be accessed via the app. The print marketing feature requires users to scan a print advertisement and gives them an augmented version of that advertisement via the app and also links additional content that may be of interest to the user. Commenting on this unique development in the field of marketing, Mr. Vishal Reddy, Founder CEO, WOWSOME, said, “Augmented reality is a science of computer vision that creates enhanced view of the real world with virtual/digital information, usually through a device. Our intention behind launching WOWSOME is to break the last remaining disconnect between your real and digital life. WOWSOME is the next mass medium of advertising for brands across various sectors. With this innovative app, we are currently enjoying serving our early adopters across Luxury, Media Houses, Real Estate, Retail and FMCG. We are expanding our client base to help every brand enjoy the benefits of this medium.” Sharing his inputs on the announcement, Mr. Karan Bhangay, Co-Founder, WOWSOME, commented, “We are extremely ecstatic about formally announcing the capabilities of WOWSOME in Mumbai and Delhi. We aim at educating brands about how WOWSOME is a mobile augmented reality medium that can transform the way they interact with their stakeholders. Understanding the need of brands to employ innovative methods of communicating with their stakeholders, we have designed WOWSOME in a way that it helps them reach their audiences in an effective and unique manner. The ultimate goal of WOWSOME is to create an interface whereby the user is unable to tell the difference between the real world and its virtual augmentation.”