Friday, November 14, 2014

HOW INDIAN SMARTPHONE USERS SPEND THEIR TIME

How smartphones have changed the way we live


From social networking to tracking our fitness, this gadget has pervaded almost every aspect of our lives
In a recent news report in the USA, is was revealed how smartphones played a decisive role in the recently-conducted US midterm elections. Interestingly , Indian smartphone users, that number almost 100 million users, spend more time on their devices than their American counterparts. With such a high number of users, it is obvious that the device that has far-reaching capabilities, could have an effect on things we do in our daily lives. Here's looking at how the device is rapidly changing the way we live... 
 
RELATIONSHIP
From social network ing sites to dating apps, the way people can connect romanti cally over the smart phone has evolved tremendously. Today , if you come across someone you like, the first thing is to look them up online. Also, with the advent of dating apps that ensure safety as well as ease of access, online dating has caught on rather quickly .Popular apps: Tinder, Thrill, Singles Around Me, Grindr

TRAVEL
From hunting for cheap flight tick ets to looking for the best deals on bed-and-breakfast placed or even planning an itinerary for your vacation, it can all be done from your phone. With the market expanding extremely fast where experts say it could reach Rs 53,000 Crore by 2015, there is whole lot of growth that's going to take place.Popular apps: Couchsurfing travel app, Air BnB, Sky Scanner, TripIt, mIndicator

GOVERNMENT
In the 2014 general elections, social media played a rather important role as it proved an effective tool in getting in touch with the urban masses. Besides, there are apps where smartphone users can improve their levels of political awareness and actively contribute to the election process.
Popular apps: RTI India, Popular apps: Indian Elections 2014, India Politics-Election 2014, Election watch reporter, Angry Voters

ENTERTAINMENT
In a study , it was revealed that Indian smartphone users spent 2.6 hours a day on their devices. Of the total time, Indians spent most time on multimedia, watching movies and listening to music. Also, with live music and video apps on the rise, smartphones have emerged as an essential gadget alongside televisions, MP3 players and computers as a way to consume entertainment.Popular apps: Gaana.com, Box TV , VLC Player

HEALTH
From tracking workouts like running and counting calories to even measur ing your heart rate, blood pressure, electrocardiograms read-outs and even glucose tests, a smartphone, in combination with other gadgets like wearable bands, makes all of this possible from home. In fact, digital health has now become a key focus of the technology industry , with companies competing to help you exploit the smartphone and thereby getting down the costs associated with these tests.Popular apps: Calorie Counter, Run Keeper GPS track, Instant Heart Rate

HOW INDIAN SMARTPHONE USERS SPEND THEIR TIME
TOTAL TIME IN A DAY: Over 3 hours
TIME SPEND ON APPS: 60 minutes
TIME SPEND WATCHING VIDEOS AND MUSIC: Over 90 minutes
INCASE IN APP USAGE: 63 % in past 2 years
AGE GROUP OF HIGHEST USERS: 18 to 24
MOST USAGE: 40% use it late at night 25% while commuting 23% while having dinner 20% while shopping
GROWTH: The Indian smartphone market is growing by 55%, which is the fastest among the top 30 smartphone markets in the world.

SHARING: Over 1.8 billion pictures and videos are updated daily from India on various social media platforms















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